Math Learning & Exercises :Fractions And Percentages: For Primary School Students cover
Published on July 26, 2016 by

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Book Review

Your safest way to success in mathematics

Students - and even teachers - experience difficulty with grasping fractions and percentages. Now, there is an easy way to understand fractions and percentages and even use it in everyday life!

Fractions and percentages easily explained and practiced.

From the acclaimed teacher and writer Aharon Aspis comes a successful book presenting simple and clear explanations, accompanied by examples, exercises and exemplified solutions. The book composes of six chapters, targeting all essential elements of the topic, including: simple fractions, fractions inequality, ratio, the decimal system, percentage in problem solving and the use of an adjustment table. Exercises are ranked and presented by difficulty to allow full immersion.

With these amazingly comprehensive step-by-step explanations, any parent and teacher can help children in understanding Fractions and Percentages.

Aharon Aspis is the author of over twenty mathematics books, which revolutionized mathematic teaching in Israel. His vast experience in Math teaching and unique pedagogical approach, together with uncompromising professionality, made his books a wide success. Aspis’ books are famous for making mathematics accessible and allowing independent learning.

All in one:

  • Precise, simple and clear explanations.
  • Required skills and knowhow for efficient and problem free solving various problems.
  • heaps of exercises with explained solutions.

Scroll up to grab your copy of Fractions & Percentages now!

College Essay Insider Secrets: How to write a killer essay for the 2017-2018 Common Application that puts your best foot forward, tells your unique story and multiplies your odds of admi cover
Published on July 12, 2017 by

College Essay Insider Secrets: How to write a killer essay for the 2017-2018 Common Application that puts your best foot forward, tells your unique story and multiplies your odds of admi html

Book Review

The TRUTH About What Admissions Officers REALLY Want To See In Your Essay...

Inside this easy-to-read and even easier to understand book, you will discover, directly from the mouth and brain of a former admissions officer at one of the most elite colleges in the country:

->A prompt-by-prompt breakdown of the new Common Application essay choices from an ex-admissions officer at an elite midwestern private college

->Should you tackle the "overcome an obstacle" question - WATCH OUT!

->Three common mistakes that drive admissions officers crazy - that you must avoid at all costs!

->What to OMIT on a college essay

->The truth about how much the essay "counts"

->What to do if you're not a "good writer" (and the strange reason why that might actually be an advantage)

->How to overcome College Essay Writer's Block

->What admissions officers from Ivy League and other elite colleges want to see from applicants

Learn what it takes to make your essay stand out like a diamond at a coal convention so that you can maximize your chances of getting into your "Dream College!"
50 Great Myths of Popular Psychology: Shattering Widespread Misconceptions about Human Behavior (Great Myths of Psychology) cover
Published on September 19, 2011 by Wiley-Blackwell

50 Great Myths of Popular Psychology: Shattering Widespread Misconceptions about Human Behavior (Great Myths of Psychology) html

Book Review

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience.
  • Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology
  • Explores topics that readers will relate to, but often misunderstand, such as 'opposites attract', 'people use only 10% of their brains', and 'handwriting reveals your personality'
  • Provides a 'mythbusting kit' for evaluating folk psychology claims in everyday life
  • Teaches essential critical thinking skills through detailed discussions of each myth
  • Includes over 200 additional psychological myths for readers to explore
    Contains an Appendix of useful Web Sites for examining psychological myths
  • Features a postscript of remarkable psychological findings that sound like myths but that are true
  • Engaging and accessible writing style that appeals to students and lay readers alike

Amazon.com Review

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience.
  • Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology
  • Explores topics that readers will relate to, but often misunderstand, such as “opposites attract,”  “people use only 10% of their brains,” and handwriting reveals your personality
  • Provides a “mythbusting kit” for evaluating folk psychology claims in everyday life
  • Teaches essential critical thinking skills through detailed discussions of each myth
  • Includes over 200 additional psychological myths for readers to explore
    Contains an Appendix of useful Web Sites for examining psychological myths
  • Features a postscript of remarkable psychological findings that sound like myths but that are true
  • Engaging and accessible writing style that appeals to students and lay readers alike
Five Big Myths of Popular Psychology
Amazon-exclusive content from Scott O. Lilienfeld, Steven Jay Lynn, John Ruscio, and Barry L. Beyerstein, the authors of 50 Great Myths of Popular Psychology

Virtually every day, the news media, television shows, films, and Internet bombard us with claims regarding a host of psychological topics: psychics, out of body experiences, recovered memories, and lie detection, to name merely a few. Even a casual stroll through our neighborhood bookstore reveals dozens of self-help, relationship, recovery, and addiction books that serve up generous portions of advice for steering our paths along life’s rocky road. Yet many popular psychology sources are rife with misconceptions. Indeed, in today’s fast-paced world of information overload, misinformation about psychology is at least as widespread as accurate information. Self-help gurus, television talk show hosts, and self-proclaimed mental health experts routinely dispense psychological advice that’s a bewildering mix of truths, half-truths, and outright falsehoods. Without a dependable tour guide for sorting out psychological myth from reality, we’re at risk for becoming lost in a jungle of “psychomythology.”

In our new book, 50 Great Myths of Popular Psychology: Shattering Widespread Misconceptions About Human Nature, we examine in depth 50 widespread myths in popular psychology (along with approximately 250 other myths and “mini-myths”), present research evidence demonstrating that these beliefs are fictional, explore their ramifications in popular culture and everyday life, and trace their psychological and sociological origins. Here, in David Letterman-like style, we present - in no particular order – our own candidates for five big myths of popular psychology.

Myth # 1: Most people use only 10% of their brain power
There are several reasons to doubt that 90% of our brains lie silent. At a mere 2-3% of our body weight, our brain consumes over 20% of the oxygen we breathe. It’s implausible that evolution would have permitted the squandering of resources on a scale necessary to build and maintain such a massively underutilized organ. Moreover, losing far less than 90% of the brain to accident or disease almost always has catastrophic consequences (Kolb & Whishaw, 2003).

How did the 10% myth get started? One clue leads back about a century to psychologist William James, who once wrote that he doubted that average persons achieve more than about 10% of their intellectual potential. Although James talked in terms of underdeveloped potential, a slew of positive thinking gurus transformed “10% of our capacity” into “10% of our brain” (Beyerstein, 1999).

Myth # 2: It’s better to express anger than to hold it in
If you’re like most people, you believe that releasing anger is healthier than bottling it up. In one survey, 66% of undergraduates agreed that expressing pent-up anger--sometimes called “catharsis”--is an effective means of reducing one’s risk for aggression (Brown, 1983).

Yet more than 40 years of research reveals that expressing anger directly toward another person or indirectly (such as toward an object) actually turns up the heat on aggression (Bushman, Baumeister, & Stack, 1999; Tavris, 1988). Research suggests that expressing anger is helpful only when it’s accompanied by constructive problem-solving designed to address the source of the anger (Littrell, 1998).

Why is this myth so popular? In all likelihood, people often mistakenly attribute the fact that they feel better after they express anger to catharsis, rather than to the fact that anger usually subsides on its own after awhile (Lohr, Olatunji, Baumeister, & Bushman, 2007).

Myth # 3: Low Self-Esteem is a Major Cause of Psychological Problems
Many popular psychologists have long maintained that low self-esteem is a prime culprit in generating unhealthy behaviors, including violence, depression, anxiety, and alcoholism. The self-esteem movement has found its way into mainstream educational practices. Some athletic leagues award trophies to all schoolchildren to avoid making losing competitors feel inferior (Sommers & Satel, 2005). Moreover, the Internet is chock full of educational products intended to boost children’s self-esteem.

But there’s a fly in the ointment: Research shows that low self esteem isn’t strongly associated with poor mental health. In a painstakingly - and probably painful! - review, Roy Baumeister and his colleagues (2003) canvassed over 15,000 studies linking self-esteem to just about every conceivable psychological variable. They found that self-esteem is minimally related to interpersonal success, and not consistently related to alcohol or drug abuse. Perhaps most surprising of all, they found that “low self-esteem is neither necessary nor sufficient for depression” (Baumeister et al., 2003, p. 6).

Myth # 4: Human memory works like a tape recorder or video camera, and accurately records the events we’ve experienced
Despite the sometimes all-too-obvious failings of everyday memory, surveys show that many people believe that their memories operate very much like tape recorders, video cameras, or DVDs. It’s true that we often recall extremely emotional events, sometimes called flashbulb memories because they seem to have a photographic quality (Brown & Kulik, 1977). Nevertheless, research shows that even these memories wither over time and are prone to distortions (Krackow, Lynn, & Payne, 2005-2006).

Today, there’s broad consensus among psychologists that memory isn’t reproductive—it doesn’t duplicate precisely what we’ve experienced—but reconstructive. What we recall is often a blurry mixture of accurate and inaccurate recollections, along with what jells with our beliefs and hunches. Rather than viewing our memory as a tape recorder, we can more aptly describe our memory as an ever-changing medium that highlights our ability to create fluid narratives of our experiences.

Myth # 5: Hypnosis is a unique “trance” state that differs in kind from wakefulness
Popular movies and books portray the hypnotic trance state as so powerful that otherwise normal people will commit an assassination (The Manchurian Candidate); commit suicide (The Garden Murders); perceive only a person’s internal beauty (Shallow Hal); and our favorite, fall victim to brainwashing by alien preachers who use messages embedded in sermons (Invasion of the Space Preachers).

But research shows that hypnotized people can resist and even oppose hypnotic suggestions (Lynn, Rhue, & Weekes, 1990; Nash, 2001), and won’t do things that are out of character, like harming people they dislike. In addition, hypnosis bears no more than a superficial resemblance to sleep: Brain wave studies reveal that hypnotized people are wide awake.

So there’s no reason to believe that hypnosis differs in kind from normal wakefulness. Instead, hypnosis appears to be only one procedure among many for increasing people’s responses to suggestions.

More information about each of these myths and a complete list of references are available in 50 Great Myths of Popular Psychology.

Product Description

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience.
  • Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology
  • Explores topics that readers will relate to, but often misunderstand, such as 'opposites attract', 'people use only 10% of their brains', and 'handwriting reveals your personality'
  • Provides a 'mythbusting kit' for evaluating folk psychology claims in everyday life
  • Teaches essential critical thinking skills through detailed discussions of each myth
  • Includes over 200 additional psychological myths for readers to explore
    Contains an Appendix of useful Web Sites for examining psychological myths
  • Features a postscript of remarkable psychological findings that sound like myths but that are true
  • Engaging and accessible writing style that appeals to students and lay readers alike
Madness in Civilization: A Cultural History of Insanity, from the Bible to Freud, from the Madhouse to Modern Medicine cover
Published on April 5, 2015 by Princeton University Press

Madness in Civilization: A Cultural History of Insanity, from the Bible to Freud, from the Madhouse to Modern Medicine html

Book Review

The loss of reason, a sense of alienation from the commonsense world we all like to imagine we inhabit, the shattering emotional turmoil that seizes hold and won't let go—these are some of the traits we associate with madness. Today, mental disturbance is most commonly viewed through a medical lens, but societies have also sought to make sense of it through religion or the supernatural, or by constructing psychological or social explanations in an effort to tame the demons of unreason. Madness in Civilization traces the long and complex history of this affliction and our attempts to treat it.

Beautifully illustrated throughout, Madness in Civilization takes readers from antiquity to today, painting a vivid and often harrowing portrait of the different ways that cultures around the world have interpreted and responded to the seemingly irrational, psychotic, and insane. From the Bible to Sigmund Freud, from exorcism to mesmerism, from Bedlam to Victorian asylums, from the theory of humors to modern pharmacology, the book explores the manifestations and meanings of madness, its challenges and consequences, and our varied responses to it. It also looks at how insanity has haunted the imaginations of artists and writers and describes the profound influence it has had on the arts, from drama, opera, and the novel to drawing, painting, and sculpture.

Written by one of the world's preeminent historians of psychiatry, Madness in Civilization is a panoramic history of the human encounter with unreason.

Authentic Aromatherapy: Essential Oils and Blends for Health, Beauty, and Home cover
Published on January 7, 2014 by Skyhorse Publishing

Authentic Aromatherapy: Essential Oils and Blends for Health, Beauty, and Home html

Book Review

Essential oils are becoming increasingly popular, but how do you identify quality oils from the myriad of inferior ones to choose from? And what can you actually do with these little vials of oils? In fact, there are countless things you can use them for—things that will improve your life and home—and it’s so easy!

Sharon Falsetto features forty essential oils and recommends which ones you can use to improve specific ailments, ways they can benefit women, babies, and children, how to utilize them in the home and seasonally, and how to use them when you are traveling. She also provides information on bases for different essential oil uses and lists cautions and tips. This complete handbook is a great tool for anyone just starting to use essential oils as a holistic approach or those who have been using them for a long time, and includes chapters on:

· The history of scents

· Essential oils vs. fragrance oils

· Organic and non-organic essential oils

· Hydrosols, resins, absolutes, and carrier oils

· Extraction of essential oils and home distillation

· Basic chemistry of essential oils

· Species and chemotypes

· Endangered essential oils

· And much more

You’ll learn how to use common essential oils like grapefruit, eucalyptus, cedarwood, lavender, rosemary, tea tree, and thyme, but also more rare ones like benzoin, helichrysum, petigrain, vetiver, and yarrow. Essential oils can improve your life and well-being if you know how to use them correctly—The Aromatherapy Handbook will show you how. 

Granite Mountain: The Firsthand Account of a Tragic Wildfire, Its Lone Survivor, and the Firefighters Who Made the Ultimate Sacrifice cover
Published on April 18, 2017 by Hachette Books

Granite Mountain: The Firsthand Account of a Tragic Wildfire, Its Lone Survivor, and the Firefighters Who Made the Ultimate Sacrifice html

Book Review

SOON TO BE A MAJOR MOTION PICTURE

A
"unique and bracing" (Booklist) first-person account by the sole survivor of Arizona's disastrous 2013 Yarnell Hill Fire, which took the lives of 19 "hotshots"--firefighters trained specifically to battle wildfires.

Brendan McDonough was on the verge of becoming a hopeless, inveterate heroin addict when he, for the sake of his young daughter, decided to turn his life around. He enlisted in the Granite Mountain Hotshots, a team of elite firefighters based in Prescott, Arizona. Their leader, Eric Marsh, was in a desperate crunch after four hotshots left the unit, and perhaps seeing a glimmer of promise in the skinny would-be recruit, he took a chance on the unlikely McDonough, and the chance paid off. Despite the crew's skepticism, and thanks in large part to Marsh's firm but loving encouragement, McDonough unlocked a latent drive and dedication, going on to successfully battle a number of blazes and eventually win the confidence of the men he came to call his brothers.

Then, on June 30, 2013, while McDonough--"Donut" as he'd been dubbed by his team--served as lookout, they confronted a freak, 3,000-degree inferno in nearby Yarnell, Arizona. The relentless firestorm ultimately trapped his hotshot brothers, tragically killing all 19 of them within minutes. Nationwide, it was the greatest loss of firefighter lives since the 9/11 attacks.

Granite Mountain is a gripping memoir that traces McDonough's story of finding his way out of the dead end of drugs, finding his purpose among the Granite Mountain Hotshots, and the minute-by-minute account of the fateful day he lost the very men who had saved him. A harrowing and redemptive tale of resilience in the face of tragedy, Granite Mountain is also a powerful reminder of the heroism of the people who put themselves in harm's way to protect us every day.
Mother of God: An Extraordinary Journey into the Uncharted Tributaries of the Western Amazon cover
Published on March 18, 2014 by Harper

Mother of God: An Extraordinary Journey into the Uncharted Tributaries of the Western Amazon html

Book Review

For fans of The Lost City of Z, Walking the Amazon, and Turn Right at Machu Picchu comes naturalist and explorer Paul Rosolie’s extraordinary adventure in the uncharted tributaries of the Western Amazon—a tale of discovery that vividly captures the awe, beauty, and isolation of this endangered land and presents an impassioned call to save it.

In the Madre de Dios—Mother of God—region of Peru, where the Amazon River begins its massive flow, the Andean Mountain cloud forests fall into lowland Amazon Rainforest, creating the most biodiversity-rich place on the planet. In January 2006, when he was just a restless eighteen-year-old hungry for adventure, Paul Rosolie embarked on a journey to the west Amazon that would transform his life.

Venturing alone into some of the most inaccessible reaches of the jungle, he encountered giant snakes, floating forests, isolated tribes untouched by outsiders, prowling jaguars, orphaned baby anteaters, poachers in the black market trade in endangered species, and much more. Yet today, the primordial forests of the Madre de Dios are in danger from developers, oil giants, and gold miners eager to exploit its natural resources.

In Mother of God, this explorer and conservationist relives his amazing odyssey exploring the heart of this wildest place on earth. When he began delving deeper in his search for the secret Eden, spending extended periods in isolated solitude, he found things he never imagined could exist. “Alone and miniscule against a titanic landscape I have seen the depths of the Amazon, the guts of the jungle where no men go, Rosolie writes. “But as the legendary explorer Percy Fawcett warned, ‘the few remaining unknown places of the world exact a price for their secrets.’”

Illustrated with 16 pages of color photos.

Superstorm: Nine Days Inside Hurricane Sandy cover
Published on October 16, 2014 by Dutton

Superstorm: Nine Days Inside Hurricane Sandy html

Book Review

The first complete moment-by-moment account of the largest Atlantic storm system ever recorded—a hurricane like no other

The sky was lit by a full moon on October 29, 2012, but nobody on the eastern seaboard of the United States could see it. Everything had been consumed by cloud. The storm’s immensity caught the attention of scientists on the International Space Station. Even from there, it seemed almost limitless: 1.8 million square feet of tightly coiled bands so huge they filled the windows of the Station. It was the largest storm anyone had ever seen.

Initially a tropical storm, Sandy had grown into a hybrid monster. It charged across open ocean, picking up strength with every step, baffling meteorologists and scientists, officials and emergency managers, even the traditional maritime wisdom of sailors and seamen: What exactly was this thing? By the time anyone decided, it was too late.

And then the storm made landfall.

Sandy was not just enormous, it was also unprecedented. As a result, the entire nation was left flat-footed. The National Oceanic and Atmospheric Administration couldn’t issue reliable warnings; the Coast Guard didn’t know what to do. In Superstorm, journalist Kathryn Miles takes readers inside the maelstrom, detailing the stories of dedicated professionals at the National Hurricane Center and National Weather Service. The characters include a forecaster who risked his job to sound the alarm in New Jersey, the crew of the ill-fated tall ship Bounty, Mayor Bloomberg, Governor Christie, and countless coastal residents whose homes—and lives—were torn apart and then left to wonder . . . When is the next superstorm coming?